Revitalizing Tradition: Studija Creata's Award-Winning Alita Design

Studija Creata's Masterful Rebranding of Lithuania's Iconic Sparkling Wine

Alita, a benchmark for sparkling wine in Lithuania, has undergone a significant transformation under the expert guidance of Studija Creata. The design team, led by Asta Kauspedaite and supported by Jurate Paulauskiene, Head of Product Development at MV GROUP, has introduced elements specific to the category of sparkling wine and champagne. The result is a blend of classical touch and modern feel, enhancing the brand's overall awareness and highlighting its distinctive features.

The rebranding process was not without its challenges. With a family of 13 different types of Alita products, the design team had to express their hierarchy and draw a clear line between classical and fine sparkling wines. The latter were given added value by emphasizing their uniqueness and originality, thereby boosting consumer interest in the different types of sparkling wines and their flavors.

The new Alita design was introduced on the eve of 2017. The bottle, made of glass and produced using flexo printing, has a capacity of 750 ml and dimensions of 88 (w) x 320 (h) mm. The design retains a modern and light feel while introducing a light classical touch and some solidity, reflecting the brand's commitment to classical production methods, raw materials, and quality.

The Silver A' Design Award is a testament to Studija Creata's creative prowess and professional excellence. The award is given to designs that demonstrate outstanding expertise and innovation, strong technical characteristics, and splendid artistic skill. The Alita redesign certainly fits this description, introducing positive feelings, amazement, and wonder among its audience.

In conclusion, Studija Creata's rebranding of Alita is a masterful blend of tradition and innovation. It not only enhances the brand's overall awareness but also underscores its commitment to quality and classical production methods. The design's recognition with the Silver A' Design Award is a testament to its success and the talent of the Studija Creata team.